This course provides an introduction to, and overview of, the digital media industry and has been designed to take candidates through an experiential learning process that highlights the key areas of aptitude and attitude for careers in the digital media sectors.
The four units together provide a working knowledge of the development and production processes within the industry, starting with awareness raising experiences, moving through creative and technical requirements and considerations and culminating in the experience of a mixed-media production project.
There are no formal entry requirements for this course, although you should have a genuine interest in creative digital media and a desire to learn the associated practical skills.
This course is at level SCQF 4 and consists of 4 mandatory units:
The course has been designed to provide an introduction to the digital media industry and its sectors, which are varied and include radio, television/DVD, digital/computer games and software, publishing and web sites as well as other sectors and may increase in the light of emerging technology.
Students will gain an overview and an awareness of the sectors and the skills required and used in them, including the development and production process. It reflects the initial skills required for the digital media industry. The course will enable students to develop general and practical skills, knowledge and understanding, together with employability skills and attitudes needed to work in the digital media industry.
Creative Digital Media: Introduction to the Industry
This unit provides students with an introduction to the digital media industry across a range of sectors which include radio, television/DVD, digital/computer games and software, publishing and websites as well as other sectors which may increase in the light of emerging technology. The unit will provide an overview and an awareness of the sectors, what skills are required across a range of jobs and how these are used within each sector; all of which will assist candidates in matching their skills and attributes to the jobs available in the industry.
The student will participate in various practical activities including gathering industry and career information, investigating development and production processes, matching their career interests to job requirements and evaluating their personal employability skills for the digital media industry.
Creative Digital Media: The Creative Process
In this unit students will consider the basics of the creative process based on a given project brief, the job roles involved and the contribution of each role during the development and production process.
Students will learn about the creative process from the initiation of a brief, through the planning and development process to the final production and presentation of a creative solution to the brief. This will involve students in activities such as interpretation of the brief, research, developing a personal response and participating fully in the development of a team response to the brief.
Students will be encouraged to explore different solutions to a given brief and will contribute to a team presentation of the solution. They will also review the team response to the brief.
Creative Digital Media: Hardware and Software
Hardware and software are the tools of the trade in the digital media industry. They assist at almost every stage of the production process. In this unit students will learn about the identification, selection and use of appropriate hardware and software, the creation and capture of content, the editing and manipulation of created and captured content. Students will also learn to ensure content is stored appropriately.
Creative Digital Media: Production Project
This unit provides students with opportunities to work individually and as part of a team in all aspects of the practical development and production of two digital media products. Starting with the development of a project brief, the team will identify two digital media products to satisfy the requirements of the brief and will then move on to the planning phase before undertaking the production of two digital media products.
The course is classroom based, but there will be opportunities to make visits to appropriate organisations that have digital media functions. You will also receive talks from visiting speakers who have a background in a creative digital media environment. These will contribute to your knowledge and understanding of how the skills you learn will contribute to the workplace. Project work in teams is a key aspect of the course, and this will provide opportunities for you to develop your employability skills.
The course will require a total of 160 hours of study.
Please contact your local centre for more information on start date.
For the latest information on fees please see our fees policy.
You may wish to progress to NC Digital Media Computing level 5, which is a full-time course. Alternatively you can study a number of units from the full-time course on a part-time basis.
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To enrol, or for further information on this course, please contact your local Argyll College Centre
We are delighted that you are thinking about studying at Argyll College UHI. Argyll College operates a fair and open admissions system committed to equality of opportunity and non-discrimination. We consider all applications on merit and on the basis of ability to achieve, without discrimination on grounds of age, disability, gender identity, marriage and civil partnership, pregnancy and maternity status, race, religion and/or belief, sex, sexual orientation or socio-economic background. We welcome applications from all prospective students and aim to provide appropriate and efficient services to students with disabilities.
For the latest information on fees please see our fees policy